© Copyright 2011 Switch Marketing Group.
© Copyright 2011 Switch Marketing Group.
A campaign was developed across mixed mediums to drive foot traffic from patrons in the U.S.
At a time when negativity between cyclists and drivers was at an all time high, we created the "Thank You" campaign to remind everyone that we can all live in harmony.
We take smart functionality and merge it with great design.
We are an integrated marketing agency that prefers interaction as opposed to interruption. Specializing in public relations, social media, web and mobile development, we create open platforms for our clients to communicate with their customers and vice-versa.
Switch was built on the premise of change. Founded at a time that can only be described as the digital revolution, our goal was to be adaptable and help clients navigate the marketplace of the future.
That marketplace is here, and it is now; where consumers are ever-connected to their peers; where traditional media is giving way to digital media; and where daily conversations are carried on through keyboards of all sizes. What was once the cornerstone of advertising – brand impressions – have given way and evolved into something more: brand immersion.
So Switch your thinking about flat brand experiences, and explore a richer, more valuable way of engaging consumers; one that puts your brand at the heart of the consumer attention funnel (see figure). That is when brand immersion will truly be achieved.
From top to bottom, the consumer attention funnel illustrates the level of focus a consumer will dedicate to your brand as they move through it. While traditional and non-traditional mediums are still perfectly viable options, they are interruption-based and generally only trigger a broad level of focus from consumers.
Switch believes that efforts are better concentrated on the next four. A solid mix of these mediums can yield much more value for a brand in the long run, as the consumer is guided through the funnel and their focus narrows directly into the brand.
Some featured pieces from our portfolio
Some great brands we've worked with
Forget trending topics and office politics. We’d love to talk about you, your brand, and how we can help take it to the next level.
Switch Marketing Group
215 Spadina Avenue, Suite 120
Toronto, Ontario
M5T 2C7
E: hello@switchmg.com
T: 416.388.6479
F: 416.979.3936
