Switch Marketing Group
Marche Market Restaurants
A campaign was developed across mixed mediums to drive foot traffic from patrons in the U.S.
Toronto Cyclists Union
At a time when negativity between cyclists and drivers was at an all time high, we created the "Thank You" campaign to remind everyone that we can all live in harmony.
We create experiences that fuse together traditional and digital marketing ideas to maximize consumer brand engagement.
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Welcome Change
In A Nutshell
We are an integrated marketing agency that prefers interaction as opposed to interruption. Specializing in public relations, social media, web and mobile development, we create open platforms for our clients to communicate with their customers and vice-versa.
People
Stuart Chan
Managing Partner / Business Strategy
Fusing the disciplines of art, technology, and business, Stuart has found his calling in digital advertising. Through his ongoing agency career, he has worked with many great brands, some of which include Porsche, Honda, and Scotiabank among others. Today he works at Switch as a strategist, helping clients move the needle, one campaign at a time.
Neil Damania
Managing Partner / Business Development
Neil has been an artist and designer since the age of 15. His most recent years prior to Switch were with an International Fashion & Arts magazine, where he held the position: Head of Advertising & Design. Artist turned entrepreneur, Neil is now responsible for business development at Switch.
Jeff Foy
Creative Director
With a history in the digital marketing space, Jeff always pushes for ideas that can exist across multiple platforms. Whether traditional, digital, or social, his history with design, interaction, and strategy allows him to see the bigger picture – something every Creative Director needs.
Sabir Salih
Chief Technologist
From technical support to systems administrator, Sabir’s tech-rich history of employers boasts 3+ years at none other than digital giant: IBM. With a passion for all things digital, his daily musings of Engadget often spark unique execution ideas during creative brainstorming sessions.
Stephanie J Chan
Business Development
Stephanie mixes the best parts of marketing knowledge, project management, and social networking into one highly passionate client liaison. Always professional, and a strong communicator, she helps get the ideas across and fill in the gaps for clients whenever needed.
Who We Are
Switch was built on the premise of change. Founded at a time that can only be described as the digital revolution, our goal was to be adaptable and help clients navigate the marketplace of the future.
That marketplace is here, and it is now; where consumers are ever-connected to their peers; where traditional media is giving way to digital media; and where daily conversations are carried on through keyboards of all sizes. What was once the cornerstone of advertising – brand impressions – have given way and evolved into something more: brand immersion.
So Switch your thinking about flat brand experiences, and explore a richer, more valuable way of engaging consumers; one that puts your brand at the heart of the consumer attention funnel (see figure). That is when brand immersion will truly be achieved.
From top to bottom, the consumer attention funnel illustrates the level of focus a consumer will dedicate to your brand as they move through it. While traditional and non-traditional mediums are still perfectly viable options, they are interruption-based and generally only trigger a broad level of focus from consumers.
Switch believes that efforts are better concentrated on the next four. A solid mix of these mediums can yield much more value for a brand in the long run, as the consumer is guided through the funnel and their focus narrows directly into the brand.
Our Services
CAMPAIGN & BRANDING
- Logo & Identity Design
- Print & Web Collateral
- Digital Photography
- Research & Analysis
- Brand Strategy & Consulting
- Campaign Planning
- Press Releases
- Public Relations Campaign & Integration
DIGITAL PRESENCE
- Website Design
- Mobile Website Design
- Search Engine Optimization
- Social Media Strategy
- Online Advertising
- Email Marketing
- Strategy Development & Consulting
PLATFORM DEVELOPMENT
- Mobile Application Development
- Web Application Development
- Mobile & Web Application GUI Design
- CMS Development
- Interactive OOH
Our Work
Some featured pieces from our portfolio
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Marche Market Restaurants
To boost awareness of the brand in the U.S., a campaign was developed to drive traffic from patrons just over the border.
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The Toronto Cyclists Union
“Cyclists Paving The Way” was a campaign that encouraged cyclists to thank drivers for being cycle-friendly.
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Epic Nights
As the summer nightlife scene picked up, we were asked to develop a website that would capture the true essence of an “epic night.”
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Chimera Bar & Lounge
A social campaign developed to promote for the New Year’s event. Tied to a microsite, people were encouraged to tag friends on Facebook to rally for the big night.
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Chimera Bar & Lounge
Promoting for a Halloween event, print and online posters were created alongside an online video to grab social attention.
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Chimera Bar & Lounge
With the idea of building a community for the bar prior to launch, teaser videos were released as well as an exclusive soft-launch.
Our Clients
Some great brands we've worked with
